Grimsby Fish Market has welcomed the UK’s incoming Ambassador to Iceland as part of a fact-finding mission before she takes up the role.
Jane Stevens took in the traditional shout auction and toured the facilities ahead of her appointment in September. She will succeed Dr Bryony Mathew in the vital diplomatic position.
Following her visit, which also saw the HM Ambassador designate to Iceland take in container vessel Skogafoss’ landing into Immingham, and two diverse market users in Alfred Enderby and New England Seafood – representing both a traditional smoke house and huge retail provision in the town – she said: “Strong UK-Iceland trade helps secure a reliable source of high-quality cod and haddock for British businesses and consumers.
“By supporting the supply chain and promoting the quality and provenance of Icelandic seafood, we are backing UK jobs, like at the Grimsby Fish Market, and giving consumers confidence in where their food comes from.”

The Reykjavik posting will be Mrs Stevens’ first ambassadorial role, and first overseas post, following a career in the Foreign, Commonwealth & Development Office, handling briefs across European relations, as well as security in Ukraine and the Middle East.
Andrew Oliver, chair of Grimsby Fish Dock Enterprises, said: “It was a pleasure to host HM Ambassador designate to Iceland on Grimsby Fish Market. There was genuine interest and great understanding of the importance of the strong relationship between both countries when it comes to the fish supply chain.
“We look forward to working with her and the team to further these relations and build on our work, as part of a passionate seafood sector, to underline our leading position in serving the UK consumer the fish they love, through retail, hospitality and catering.
“There is undoubtedly a story to tell about the quality and provenance of Icelandic-caught haddock and cod for a discerning British audience – to be served up by businesses like ours.
“I look forward to inviting Jane back to Grimsby when she is in post.”
