Three people and a cod on Grimsby Fish Market.
Andrew Oliver, chair of Grimsby Fish Dock Enterprises, ‘introduces’ HM Ambassador designate to Iceland, Jane Stevens, to some Icelandic imported cod, with Honorary Consul for Iceland in the Grimsby, Cleethorpes and Immingham area, Jonathan Goolden, centre.
Home » Group News » UK’s next Ambassador to Iceland takes a tour of Grimsby Fish Market

UK’s next Ambassador to Iceland takes a tour of Grimsby Fish Market

Grimsby Fish Market has welcomed the UK’s incoming Ambassador to Iceland as part of a fact-finding mission before she takes up the role.  

Jane Stevens took in the traditional shout auction and toured the facilities ahead of her appointment in September. She will succeed Dr Bryony Mathew in the vital diplomatic position. 

Following her visit, which also saw the HM Ambassador designate to Iceland take in container vessel Skogafoss’ landing into Immingham, and two diverse market users in Alfred Enderby and New England Seafood – representing both a traditional smoke house and huge retail provision in the town – she said: “Strong UK-Iceland trade helps secure a reliable source of high-quality cod and haddock for British businesses and consumers.  

“By supporting the supply chain and promoting the quality and provenance of Icelandic seafood, we are backing UK jobs, like at the Grimsby Fish Market, and giving consumers confidence in where their food comes from.”

Grimsby Fish Market's shout auction in action, watched by HM Ambassador designate to Iceland, Jane Stevens.
HM Ambassador designate to Iceland, Jane Stevens, watches over Grimsby Fish Market’s daily traditional shout auction, conducted by Will Gibbs, trainee fish auctioneer, right.

The Reykjavik posting will be Mrs Stevens’ first ambassadorial role, and first overseas post, following a career in the Foreign, Commonwealth & Development Office, handling briefs across European relations, as well as security in Ukraine and the Middle East.

Andrew Oliver, chair of Grimsby Fish Dock Enterprises, said: “It was a pleasure to host HM Ambassador designate to Iceland on Grimsby Fish Market. There was genuine interest and great understanding of the importance of the strong relationship between both countries when it comes to the fish supply chain. 

“We look forward to working with her and the team to further these relations and build on our work, as part of a passionate seafood sector, to underline our leading position in serving the UK consumer the fish they love, through retail, hospitality and catering. 

“There is undoubtedly a story to tell about the quality and provenance of Icelandic-caught haddock and cod for a discerning British audience – to be served up by businesses like ours. 

“I look forward to inviting Jane back to Grimsby when she is in post.” 

The party welcoming HM Ambassador designate to Iceland, Jane Stevens, walk along the quayside at Port of Grimsby East, alongside Grimsby Fish Market.
HM Ambassador designate to Iceland, Jane Stevens, right, with, from left, Jo Woodhouse, Made Great in Grimsby’s schools’ ambassador; Simon Dwyer, director of Grimsby Fish Dock Enterprises and chief executive of the UK Seafood Federation; Andrew Oliver, chair of Grimsby Fish Dock Enterprises Ltd and Jonathan Goolden, Honorary Consul for Iceland in the Grimsby, Cleethorpes and Immingham area.
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